Butters John Bee
increase in total number of visits in the first 3 months
increase in Organic Search traffic in the first 3 months
more leads captured in the first year than the previous year
increase in total number of visits in the first 3 months
increase in Organic Search traffic in the first 3 months
increase in total number of visits in the first 3 months
I wish to say a HUGE "thank you" to you & the SB Team!!
It's truly been a 5 star service from beginning to end. The website is absolutely superb too.
It was fantastic to work with such a high profile estate agency outside of London. Bucketloads of creative license to build a fresh, dynamic website design that could play on the ‘Bee’ part of the company name was an added incentive.
One of the main objectives of the new Butters John Bee website was to create a slick, more modern image, losing the slightly oppressive black of the former website and incorporating more of the rich honey-tone of its branding. The company’s friendly vibe also needed to shine through - balanced with the desire to attract more premium properties, appeal to more upscale clients, improve lead generation and the display of property details.
With this ambitious yet creative brief in mind, the Starberry team chose to focus on those elements that we know make a great impact on user experience & engagement and lead capturing.
In functional terms, the focus was on the property search - we created a sophisticated property display with side-by-side map and grid layout, pins on the map showing the exact location and an informative snapshot of properties in just one click, different ‘property details’ pages with personalised ‘calls to action’ for each of the key services: Residential Sales, Residential Lettings, Commercial Sales, Commercial Lettings and Auctions. There’s also a permanent ‘instant valuation’ banner across the top of every page that works as an overlay graphic as users scroll up and down.
A website should constantly evolve to be a business’s main lead generator and source of information for clients, and that’s what we delivered for Butters John Bee. In the first 3 months after launch, the new website saw a 41% uplift in total visits, with mobile traffic increasing by more than 120% compared with the previous website.
This demonstrates the level of interest and engagement that the website managed to generate among target audiences. But its performance go beyond brand awareness and engagement: the new website offered a good visibility in search engines thanks to its strong SEO foundation (generating 15% more traffic from Organic search in the first 3 months after launch) and captured x2.5 times more leads in the first year than the previous website.
