Create Awesomeness. Deliver Results.™

Butters John Bee

Butters John Bee

An estate agent website that really hits the sweet spot

The web presence we created for Butters John Bee is the combination of creative web design, UX best practices and lead capturing at its best - a friendly estate agent website with a subtle “bee” theme, boasting a bold UX design with a smart SEO strategy.

The new web creation, which is lighter, brighter and less oppressive than the agent’s former online presence has created a praiseworthy business buzz and has helped the company have a notable online growth on the long term.

41%

increase in total number of visits in the first 3 months

14%

increase in Organic Search traffic in the first 3 months

x2.5

more leads captured in the first year than the previous year

41%

increase in total number of visits in the first 3 months

14%

increase in Organic Search traffic in the first 3 months

41%

increase in total number of visits in the first 3 months

What did the client think?

View All Testimonials

I wish to say a HUGE "thank you" to you & the SB Team!!

It's truly been a 5 star service from beginning to end. The website is absolutely superb too.

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James Beardmore

Managing Director

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Butters John Bee

Butters John Bee
James Beardmore

Managing Director

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Butters John Bee

Butters John Bee

Discover

It was fantastic to work with such a high profile estate agency outside of London. Bucketloads of creative license to build a fresh, dynamic website design that could play on the ‘Bee’ part of the company name was an added incentive.

One of the main objectives of the new Butters John Bee website was to create a slick, more modern image, losing the slightly oppressive black of the former website and incorporating more of the rich honey-tone of its branding. The company’s friendly vibe also needed to shine through - balanced with the desire to attract more premium properties, appeal to more upscale clients, improve lead generation and the display of property details.

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Create

With this ambitious yet creative brief in mind, the Starberry team chose to focus on those elements that we know make a great impact on user experience & engagement and lead capturing.

In functional terms, the focus was on the property search - we created a sophisticated property display with side-by-side map and grid layout, pins on the map showing the exact location and an informative snapshot of properties in just one click, different ‘property details’ pages with personalised ‘calls to action’ for each of the key services: Residential Sales, Residential Lettings, Commercial Sales, Commercial Lettings and Auctions. There’s also a permanent ‘instant valuation’ banner across the top of every page that works as an overlay graphic as users scroll up and down.

On an aesthetic level, the busy bee theme has been subtly woven throughout the website design, with a recurring hexagonal motif representing a honeycomb, which can be found as an animated icon on key pages, as a ‘top of page’ button and as ‘scroll’ buttons when moving through a gallery of images. The choice of lifestyle images, the graphics created and colour palette come together to carry Butters John Bee’s strong offline brand to an online environment.

Starberry also provided a full content writing service on this project, referencing well thought-out customer journeys and carefully targeted SEO strategy focused on words and phrases with the highest search volumes. This was followed up by a Starberry written and designed Email Automation programme - part of our email marketing services.

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Results

A website should constantly evolve to be a business’s main lead generator and source of information for clients, and that’s what we delivered for Butters John Bee. In the first 3 months after launch, the new website saw a 41% uplift in total visits, with mobile traffic increasing by more than 120% compared with the previous website.

This demonstrates the level of interest and engagement that the website managed to generate among target audiences. But its performance go beyond brand awareness and engagement: the new website offered a good visibility in search engines thanks to its strong SEO foundation (generating 15% more traffic from Organic search in the first 3 months after launch) and captured x2.5 times more leads in the first year than the previous website.

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