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DB Roberts

DB Roberts

Enhanced Lead-Flow Design For An Established Estate Agency

With a large catalogue of properties; across Shropshire, Staffordshire and the West Midlands; DBRoberts required a website design that efficiently directed leads through the process. While simultaneously offering features and functionality that enhanced experience, and pushed leads towards the agency.

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DBRoberts has been serving within the real estate industry for over 50 years, their strong knowledge and experience has allowed them to expand operations into Shropshire, Staffordshire and the West Midlands.

DBRoberts imagined a platform that would help better promote the brand and the many services they offer: mortgages, conveyancing, auctioning etc. While also enhancing presentation and ultimately increasing online leads and overall deal flow.

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We began enhancing UX through enhancing presentation. Bespoke striking imagery brings property to life while images of the team do the same for the brand. Smooth & subtle animations revealing more information as users scroll-down. A property search-bar that scrolls with the user and CTA’s such as “Book A Valuation” & “Find A Property”, creates a website design that constantly presents ‘jump-off’ points to properties or landing pages that would most likely convert leads to instructions.

The automatic stamp duty calculator & mortgage calculator effortlessly adapts for every property and lead. Dynamic features such as these provide an unrivalled user-interface that drive lead-action through readily available information.

Enhancing UX through powerful integration taken a step further with ‘Locrating’ Maps & ‘Val-Pal’. Once again driving lead-action by supporting the decision-making process. Users are able to select property based off local Ofsted information, transport or local amenities. Moreover, with ‘Val-Pal’ users have access to instant valuations.

Within a “people-focused” industry we believe an intimate UX is key to winning instructions. Through conversational forms, the DBRoberts website offers more human-like interactions. ‘VideoAsk’ provides a more engaging and intimate means of communication – increasing potential to win instructions during the hiring process. Finally, the ‘Social Wall’ dynamically pulls in media which drives leads to Facebook and increases audience engagement.

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The result was a contemporary feature-rich website that consistently provided opportunities for our client to convert leads. A UX that feels personal to every lead, the likes of Locrating Maps & the mortgage calculator presenting information to better select the most suitable properties.

As always our website design is backed by a powerful SEO foundation. Headings & subheadings alongside both web-page and metadata copy all subtly working to enhance SEO ranking. Moreover, the integration of ‘Feefo’ reviews not only improves credibility but acts as user-generated content which is taken into account by search engine rankings.

In the end we created a powerful website that offers DBRoberts potential instructions, an enhanced user experience. This experience reflects gracefully across all devices as the website design works to beautifully remodel, navigation, CTA’s and media to ensure a consistent experience.

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