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Peter Greatorex

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Peter Greatorex

Revolutionising Residential Sales with a User-Friendly Website Design

Client Overview

Our client operates multiple businesses, including an apartment company in Bath and the Peter Greatorex Unique Homes brand. They approached us with the objective of developing a user-friendly website focused on residential sales. Their goals were to enhance brand perception, improve SEO efforts, and boost website performance and ranking.


To meet the client's goals, we recommended implementing the Starberry WebDesigned theme "Sirius" as the foundation for their website. The theme offered a range of features and functionalities designed to create an exceptional user experience.

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User Experience

  • The "Sirius" theme, renowned for its intuitive user interface, provided a seamless browsing experience across devices.
  • With a responsive design, the website delivered optimal viewing and functionality on smartphones, tablets, and desktops.
  • Clear navigation and an intuitive layout allowed visitors to easily explore property listings and find relevant information.

SEO Optimisation:

  • The "Sirius" theme included built-in features for SEO optimisation, enabling us to implement on-page techniques.
  • We optimised meta tags, Heading tags and URLs to improve search engine visibility and attract organic traffic.
  • By adhering to SEO best practices within the framework, we aimed to enhance the website's search engine rankings.

Performance Optimisation:

  • Leveraging the performance optimisation features of the "Sirius" theme, we focused on enhancing page load speed and overall website performance.
  • We optimised CSS and JavaScript files, minimising their sizes to reduce loading times.
  • Images were compressed without compromising quality, ensuring faster loading without sacrificing visual appeal.
  • Lazy loading techniques were implemented to defer the loading of non-visible elements, further improving performance.

Third-Party Integrations:

  • Captcha: Integrated Google reCaptcha v2 for secure form submissions and spam protection.
  • Map - Locations - Property, Office Pages: Incorporated Google Maps for interactive property and office location display.
  • Instant Online Valuation: Enabled instant property valuations powered by LeadPro.
  • Messaging App - Property Details Page: Integrated WhatsApp for seamless communication on property details pages.
  • Video: Utilised YouTube for embedded videos showcasing property walkthroughs and virtual tours.
  • Currency: Integrated British Sterling (£) as the pricing currency.
  • Yomdel chat enabled real-time communication with visitors, fostering engagement and providing assistance.
  • Google Analytics offered comprehensive tracking and analysis capabilities, allowing for data-driven decision-making.
  • Social media modules, including Facebook and Instagram, facilitated easy sharing and increased online presence.
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  • The implementation of the "Sirius" theme and our optimisation efforts resulted in significant improvements for our client.
  • The website witnessed a 43% increase in traffic, attracting more potential buyers to their property listings.
  • Brand perception and user engagement showed a remarkable 76% increase in overall interactions.
  • Page load speed improved by 100%, ensuring a seamless browsing experience for visitors.
  • Keyword rankings experienced a boost, with a notable 26% increase in keyword ranking on search engines.

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By utilising the Starberry WebDesigned theme "Sirius" and implementing effective optimisation techniques, we successfully transformed our client's website, revolutionising their residential sales. The user-friendly design, coupled with SEO optimisation and seamless integrations, led to increased traffic, improved user engagement, and enhanced brand perception. The performance optimisations achieved through the "Sirius" theme contributed to a faster, more efficient browsing experience, resulting in higher visitor satisfaction.

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