Trussle needed compelling Google ads campaigns would increase their valid leads, and they came to us. We had to create effective campaigns to target a broad base of potential mortgage seekers in the area and achieved a 58.6% increase in the value generated and other exciting outcomes.
Trussle’s mission is to make mortgages more accessible for UK residents.
With offices set in the heart of London and Cardiff, our customer, Trussle, is the UK's first online mortgage broker with access to thousands of lenders in the country.
The customer had high expectations when they came to us. They wanted us to build a campaign to attract quality leads and create new opportunities for the business.
We implemented a variety of strategies to ensure that our campaigns are optimised for conversions.
The first step was to make sure landing pages were constantly split-tested and optimised for conversions—and this is where dedicated landing pages came in. We also implemented more 'tech stuff', including data-driven attribution, enhanced conversions etc.
Once the optimisation was all done, the extraordinary results from Google ads can be attributed to the following winning strategy our team came up with:
Feb 1, 2022 to Mar 31, 2022 Vs Apr 1, 2022 to May 31, 2022