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5 Essential Features For Creating Estate Agency Websites

5 Essential Features For Creating Estate Agency Websites

Are you looking to optimise lead-generation on your estate agency platform? Look no further than these 5 essential features that will transform your website into a digital powerhouse.

1. Visually Appealing & An Engaging User Interface:

According to Adobe - 38% of people will stop engaging with a website if the content or layout is unattractive therefore every page on an estate agency website must be designed with aesthetics in mind. From the content itself, right down to the placement of CTA’s - all working in tandem to create an engaging UI that doesn't lose its leads within a “boring” experience.

At Starberry we specialise in estate agent website-design, we have launched hundreds of highly-engaging platforms that are optimised to deliver on lead-generation. From content architecture to strategic CTA placement, we can create visually-appealing pages that drive leads too conversion - while also shining a light on your brand at every turn.  

2. Fast-Loading Speeds:

Adobe also states that 39% of people will stop engaging with a website if images won’t load or take too long to load.  Optimising content loading time and page-loading time is vital in ensuring leads aren't lost to competitors. The best-performing websites achieve impressive load times through the likes of efficient hosting services, compressing non-essential imagery and much more. 

When it comes to having a lead-generating website, we understand that high-performance is key! Whether through server optimisation with better hosting solutions or leveraging browser caches to reduce load times for returning users - our website-development team is dedicated to producing a digital infrastructure that pushes for efficiency.

3. Cross-Device Optimisation:

According to Google, 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load and considering that nowadays the majority of online searches occur through mobile, it has become more important than ever for estate agency’s to ensure their digital experience doesn't falter. 

All Starberry designed websites are lead-gen efficient - no matter the device. Achieving consistency through the likes of dynamic web-designs that restructure copy and content to ensure the best possible user-experience is always delivered. Calls-to-action even strategically repositioning to guide leads towards conversion. 

4. Having A Robust CRM Database

Understanding your leads is a powerful asset to any estate agency and through the gathering of data, any estate agency can experience exponential growth. 

Estate agency’s should aim towards creating a smooth data-funnel between lead-actions taken and their database. Such information lends to a higher ROI in future marketing as you can directly target through customer profiling as you have access to knowledge of your leads wants and needs in the property industry. 

A Starberry focus is to stay informed on the latest CRM integrations that prop-tech has to offer.  Such integrations offer benefits such as up-to-date property listings,  instantaneous registration of customer details - depending on interests taken in a property and more. Valuable information that grants estate agents the ability to adapt and offer a better customer-experience which results in more won instructions. 

5. Case-Studies: Social & SEO Proofing

Case-studies and reviews act as social proof, highlighting an estate agency’s quality service to leads - which positively impacts conversion rates. However they can also act as proof to search engines of your website's credibility. Due to being forms of user-generated content that fit your website's profile, it works greatly in highlighting to Google, exactly what your website offers - which in turn boosts SEO rankings. 

Yotpo discovered that on average websites that implemented case studies, reviews and testimonials experienced a  45% increase in traffic compared to those who didn’t. We understand the importance of reviews and so, when creating estate agency’s websites we make it a focus of ours to implement a digital structure that actively highlights reviews to website users.

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