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How can you boost your real estate website traffic?

How can you boost your real estate website traffic?

Your estate agency's website is the first thing a potential buyer sees when they’ve decided to look for a new home. But how do you make sure that happens? How can you drive more traffic to your site so that people keep on coming back? 

There are many different types of traffic that can be used to drive your business forward. The most important thing is to understand the difference between these different types of traffic.

Direct Traffic

You know it, you love it, and we can't live without it. Direct traffic is where the people who are already familiar with your brand visit your website. These are the people who type your website domain address into their browser to visit your homepage. It is mostly a combination of recurring or existing customers and sometimes even vendors and business partners you are associated with.

Direct traffic is the most valuable kind of traffic you can get because it's the closest to sales—you're not going through an intermediary like a search engine or social media platform. People are coming directly to your site because they want what you have. The best way to boost direct traffic is by building your brand through several channels like local SEO and social media.

Organic Traffic

Organic traffic is the traffic that comes to your real estate website through search engines such as Google. Visitors land on your website through keywords. Your goal should be to get as many visitors as possible from this category because it's free! You need to work with professionals offering SEO for Estate Agents to see impressive results on your website traffic. If you want to get more traffic from organic searches, you can also try a few easy strategies:

  • Create clean and well-written content that is focused on one topic. Avoid duplicate content and keyword stuffing.
  • Use long tail keywords that are more specific than your main keywords. Long tail keywords are great for making sure that the search engine understands what your site is about and these have low competition but a high volume of searches. This will help increase your ranking in search engines like Google and Bing!

Paid Search

Paid search is an advertising strategy that involves bidding on keywords related to your business and offering a set price per click. The benefit of paid search is that it allows you to reach people who are actively looking for your product or service. It's also much more targeted than other forms of digital advertising. This means that utilising wise strategies to do paid marketing for estate agents, maybe the best option for your business.

Paid search ads are a great way to get your website in front of new people. Dynamic ads are one way you can leverage this method. These ads allow you to target specific segments of potential users who will be more likely to convert as your valid lead. Dynamic ads also allow you to change the ads based on what keywords are being searched for. 

Social Media

It is important for an estate agency to have an active social media presence. However, it is more important to have a following that you can direct to your website. Implementing strong social media marketing for estate agents can be a good way of reaching your audience, but they are also an opportunity to engage with them and build your brand.

One of the best ways to get the word out about your business is by creating social media posts that work like a teaser to exciting upcoming content to engage your audience. You can use this post to promote your services while also providing a link so that people who are interested can learn more about what you have to offer in detail. Also, make sure that when you're posting to social media, you use hashtags that will help people find you later.

Email Marketing and DRIP Campaigns

Email marketing is a great way to build your brand and attract more customers. It's also a good source of traffic for your website because it can be automated, so you can reach out to people who have previously shown interest on your website and the services that you offer.

A drip campaign allows you to send out emails based on a set schedule so that each time someone comes back to your site, they'll see something new in their inboxes. So email marketing for estate agents can be very effective at converting leads into customers! For example, if you're selling homes in an area where the market has been slow lately (or you have properties similar to what people are searching for!), then sending out some emails highlighting insights and local properties could bring in lots of new customers who want what you have for sale. Or perhaps there are several listings about town, but none quite match what potential buyers want? You could also send out targeted offers explicitly tailored towards those needs via email DRIP campaigns!


Blogging is a great way to build trust with your audience - a great way to build an audience and get people talking about your brand. Use them to promote deals, announce new listings, and share helpful tips for buyers and sellers. You can even create an impression on potential customers who might not be actively searching for homes now but will be soon.

Blogging lets your potential clients see how knowledgeable you are about the industry and can help them relate to you as a brand with real experiences. Also, when you start writing great content, people will start sharing it on social media and recommending it to their friends. This will increase your reach exponentially and help you get more potential clients in the door.

Blogs are a great way to build trust with your audience and bring them back to your site. If you have a loyal readership, they'll be more likely to buy from you. Posting links to your blog posts on your social sites, highlighting them in your newsletters and promotionals mails can bring in more traffic to your website. Use links in your blog posts to drive new visitors directly to the products or pages on your site that are most relevant for them—it's like a virtual tour of what's going on at whatever page they're visiting!

Video Marketing

We can’t stress enough that Video marketing is a powerful way to get your message across. It’s an ideal tool for increasing brand awareness, educating your audience and generating leads. Did you know that YouTube is the second-most popular search engine in the world? That's right: if you're not using it to drive traffic to your website, you're missing out on a huge opportunity. You can use well-written descriptions and calls to action (CTA's) to drive more traffic to your site.

Videos are also one of the best ways to add social proof to your website by showcasing what you have done for other clients in the past and improving your website visits. This is a strategy that's been proven time and time again, as people are drawn to videos because they're more engaging than text-based content.

The rise of video marketing has been remarkable, and with good reason. There are many studies that show that video marketing for estate agents is the most effective way to communicate your message and engage with your audience. Nowhere is this more true than in the world of estate agency websites. Estate agents have seen a huge increase in traffic, leads and enquiries when they use video on their sites.

How can experts help you increase traffic to your website?

If you're an estate agent and you've ever tried to hire a full-time team of people to take care of your digital presence, you know that it's an expensive proposition. But there's a better way: partner with an agency that has skilled resources and tools at their disposal. It's not just cost-effective—it also means that you'll have access to a team of talented professionals who can provide consistent, high-quality solutions that will deliver results!

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