If you're asking why our customers are ranked on page 1 of Google, then this page is for you.
Isn't that the aim of SEO for estate agents? To rank your website and business in Google and bring traffic to your website?
Page 1 ranking means visibility, and top visibility means more brand awareness and business. Search Engine Optimisation (SEO) is the art and science of getting your agency’s website and services to rank highly for relevant search phrases. The average estate agent often does not fully understand the process of SEO, and working with us over time, you can start to see how your online presence can benefit from working with local SEO experts.
Do Estate Agents Need SEO?
Put yourself in the client's shoes. Imagine they search online for a new home, and they search 'estate agent’ on Google. 10 agents appear on their computer screen. Nine of those listings are so boring that they can't bear to read them. Only one listing is crafted in the most unique, engaging tone, and it’s within the first 3 results, that's the listing they click on, and that's the estate agent they want to work with.
You build the most beautiful website in the world. You could throw every 30-second video you’ve ever made onto a glossy video slider and have social icons scattered all over it. You could have an animation background with fullscreen text and a contact us page with a 2-minute video explaining all your agency's unique selling points. But the reality is, if you don’t optimise it for search, no one will ever see it or be able to find you.
Estate agents’ SEO is a game-winning strategy. It's the way to get your website to the top of search engines, get more leads and grow your conversion rates and sales.
SEO Strategies for Estate Agents
We've all heard it before: "Google is the most powerful thing in the world." This means estate agents can strategically apply on-page, off-page and technical SEO and attract the right audiences to grow their business.
30% of customers choose an estate agent who’s within the first 3 positions on Google search. If you're not on top of your local SEO game, you're missing out on a massive opportunity to reach potential customers—#1 rank generates CTR as high as 39.6%, #2 gets 18.4% and 10.1% for #3.
Recently, we helped one of the premier estate agents in London increase organic traffic by 117% and generated 56% more leads. With our team working behind the scenes to get them ranked high on Google, they're seeing more of their target customers than ever before.
We do this by ensuring our clients' websites comply with all of the guidelines, extensive keyword research and analysis, SEO-friendly URLs, optimisation of titles and meta descriptions, proper outbound and internal link placement, broken links, and image optimisation and keyword-rich content.
Best in Class SEO for Our Customers
Over the years, we have been helping estate agents rank top on Google with a blend of effective SEO methods. We also know that getting consistent results takes more than just a good idea—it takes a solid strategy. We work closely with estate agents to create a local SEO strategy that's tailored for the business and gets them where they need to be: on top of the search results.
Our process starts with a thorough analysis of your estate agency business, its needs and goals. Then we create an actionable roadmap to help you achieve those goals with a focus on local citations and optimising your Google My Business profile for local SEO ranking.
With Local SEO, you'll be able to:
- Increase local visibility through Google My Business accounts for your estate agency’s branches in different locations.
- Be seen by potential customers searching for specific operations, property types, and locations.
- Gain more traffic from search queries about different operations, property types, and locations.
You'll see us building high-authority citations and improving local traffic (our rack record is 124% more traffic and a 15% increase in phone calls, and ranking #1- #3 in Google Map Pack ).
With consistent NAP, Local Citations and Optimising Your Google My Business Profile, we achieved a cost per valuation range from £8- £15 and build >85 high authority citations to rank #1- #3 Google Map Pack.
Backlinks are one of the best ways to get your site to show up at the top of search results. So we ensure you have plenty of them and make sure they're high-quality!
Our top-ranked estate agent clients’ pages have 3.8X more backlinks than the others!
With the rise of Google’s mobile-first index, the need for technical SEO has become more apparent than ever.
There are five main areas where we improve your website's performance: page speed, site navigation, SEO-friendly and responsive web design.
In our experience, estate agents who implement strong Technical SEO can achieve an impressive 272% increase in lead traffic. With well-planned optimisation, we achieved a > 85-page speed score and 54.47% faster page loading speed for estate agents on average.
The most important thing to remember when considering Technical SEO is that it’s not a one-size-fits-all solution: different components of your website may require different types of optimisation to ensure they perform well on search engines.
That's why we're ranked as one of the top digital agencies for estate agents in the UK and expanding into the Middle East market as well.
Are You Ready to be on Page 1 Of Google?
Real estate is a competitive industry, but that's no excuse for not getting the traffic you deserve. With a bespoke SEO strategy, you're more than ready to dominate the competition and generate more leads.
We combine on-page and off-page strategies and a website optimised for search engines, creating brand awareness and appealing to people looking for real estate in your area.
And because we're experts in our field, we know what it takes to get results: we use tried-and-true techniques that have proven themselves over time alongside constant upgrades to match the latest industry needs. We don't just throw them together; instead, we carefully curate each step of our strategy so it works best for you.
Why not speak to us if you think we can help your estate agency business?