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haus & haus

haus & haus: How the Website Transformed Through Bespoke Website Design & Development

An intuitive and resource-rich online presence is essential in the highly competitive property market. haus & haus, a premier estate agency, approached us to redesign and develop a new website that doubles as a comprehensive resource centre for the property market. Our mission was to create a user-friendly, visually appealing website design that enhances lead generation and conversion, adhering to the guidelines provided by haus & haus.

Launch Date: 9 October 2023

Pages Developed: 20+ key pages

Technologies: React JS, Strapi CMS

Integration

  • Google Maps API
  • Trakheesi QR code (DLD API)
  •  Instant valuation - Property Monitor
  • Sold Property data - Property Monitor

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Our Web development for estate agents, haus & haus, began with a deep dive into their unique needs. The brief was comprehensive: create a website that serves as a hub for all property-related information while being intuitive and user-friendly. We focused on integrating essential CTAs to boost lead generation and conversion rates.

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Our web design and development journey with estate agents haus & haus began with a thorough understanding of their unique requirements. The brief was comprehensive: create a website as a central hub for all property-related information while maintaining an intuitive and user-friendly interface. 

The estate agent’s web development process used cutting-edge technologies and frameworks. We utilised React JS for a dynamic and responsive user interface and Strapi CMS for seamless content management.

Our primary focus was integrating essential CTAs to enhance lead generation and conversion rates. The UX/UI was meticulously crafted in Figma, considering three different breakpoints (1200, 1400, 1600) to ensure optimal responsiveness across all devices.

 Key features and functionalities of the haus & haus website include:

  • Advanced Property Search: Allows users to filter properties by various criteria, including residential and commercial buy/rent and off-plan properties.
  • Third-Party Integrations: Incorporates Google Maps for location insights, Trakheesi QR code (DLD API) for property verification, and Property Monitor for instant valuations and sold property data.
  • Dynamic Content: Pages such as the Homepage, Services, News & Video, Living in Dubai, and more provide comprehensive information.
  • Interactive Tools: Features like a mortgage calculator, dynamic popular search, and detailed property data assist users in making informed decisions.
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The launch of the new haus & haus website on 9 October 2023 marked a significant milestone. 

The collaboration with haus & haus was not just about meeting their expectations but also exceeding them. We integrated sophisticated data analytics tools to track user behaviour, enabling haus & haus to gain insights into user preferences and adapt their strategies accordingly. The website's clean design and intuitive navigation have significantly reduced bounce rates and increased user retention. 

The site has improved user experience and boosted engagement and lead conversion. With a 40% increase in traffic and a 35% rise in session duration within the first three months, the website's success is evident. Users have particularly praised the seamless integration of advanced search functionalities and interactive maps.

Additionally, engaging multimedia content, such as virtual property tours and informative videos, has enriched the user experience, making the website a go-to resource for anyone interested in Dubai's real estate market.

Continuous Improvement and Future Prospects

We believe in continuous improvement, and our journey with haus & haus doesn’t end with the website launch. We have a dedicated resource model that has been running since the launch, ensuring ongoing support and regular updates. This model allows us to keep the website at the forefront of technological advancements and market trends. As haus & haus continues to grow, we are committed to providing innovative solutions to support their digital marketing and lead generation efforts, continuously evolving to meet their needs and exceed their expectations.

Transform Your Estate Agency's Digital Presence

Transform your estate agency's digital presence with our bespoke web design and development services.  Our team of experts is dedicated to creating custom solutions tailored to your specific needs, ensuring your website stands out in the competitive real estate market.

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