Discover

Forward thinking estate agent haus & haus called us in to create a better lead-generating website for their business, with improved SEO, clearer site-wide calls to action (CTAs), a fully responsive design, faster loading speeds, and a more boutique aesthetic design that reflected the ambitions and ethos of haus & haus. The aim here was to blend the professional standards of a London-based estate agency with the high-rolling appeal of Dubai.

Create

A clear content architecture, emphasis on user interactions and navigation points, strong CTAs throughout the website and SEO best practices were put in place to ensure the new website fitted the brief and helped the agency achieve its business objectives.

The look and feel of the haus & haus website was completely customised with branded elements, use of powerful imagery/videos and enhanced user experience optimisation. Among the features that make the website stand out, you can find bespoke showcase design for new developments, finance calculator with mortgage costs & fees and an unique module for showcasing floor plans across Dubai.

Results

As the company’s most powerful sales tool, haus & haus’s new website, and the content marketing campaign that followed,  helped the brand not only adapt but lead the way in the constantly evolving and highly competitive Dubai real estate market. The website registered a fantastic growth in its first year: over 100% increase in monthly users, 171% increase in monthly conversions and a 45% increase in Conversion Rate.

The growth was driven by a well coordinated effort across all content marketing channels: Organic Traffic increased by 59.58% generating 128% more monthly conversions after 1 year, social media became one of the top lead-generating channels with 9% of total conversions and a massive impact on brand awareness, email marketing and the highly engaging content created throughout the year had a key role in the increase in Conversion Rate, contributing with 10% and 15% of total conversions respectively.